LudaCris Biography: Christopher Bridges (born September 11, 1977 in Champaign, Illinois), better known as Ludacris, is an African-American rapper and actor. He eventually moved to Atlanta, where he would go on to make a name for himself as one of the most prominent Dirty South rappers of the new millennium.Ludacris began his music career as a radio DJ personality, Chris Lova Lova, on the Hot 97.5 urban radio station in Atlanta, Georgia. He made his recorded debut on "Phat Rabbit", a track from Timbaland's 1998 album Tim's Bio: Life from the Bassment. Although both Timbaland and Jermaine Dupri showed interest in signing Ludacris, he decided to take matters into his own hands, and released the album Incognegro independently in 1999. The album sold over 50,000 copies, most of them sold out of the trunk of Ludacris' car. Def Jam Records signed Ludacris in 2000, and created a new imprint, Def Jam South, around him.